Initial Challenge

Law Office of Phan Nguyen is backed by a decade of experience, commitment and attention to detail. If anyone, you want your legal matters handled by Attorney Phan Nguyen. But like many law firms, the Law Office of Phan Nguyen was relying on referrals which during most months, were hard to come by.

At the time, the Law Office did not have an updated website, no ppc campaigns, and certainly no SEO or content marketing strategy.

But the goal was simple: drive high-intent quality leads for their law firm.

As a result, Attorney Phan Nguyen started looking for legal marketing companies, including renowned legal marketing companies. Though, previously, Attorney Phan Nguyen had worked with one of the enterprise law firm marketing agencies, he knew he needs a more innovative approach that is more tailored.

“Most enterprise law firm marketing agencies are not able to personalize strategies and the experience for their clients. It is one marketing strategy applied to all clients.” – Attorney Phan Nguyen, Law Office of Phan Nguyen

Attorney Phan Nguyen’s Requirements

Attorney Phan Nguyen had see too many barren months with previous legal marketing agencies and want to restart focusing on family law firm leads and immigration leads. But the firm wanted leads that convert to cases.

More over, Attorney Phan Nguyen wanted to diversify his audience and focus on building brand awareness outside.

Lastly, as a new law firm, he also wanted to ensure all marketing budgets are fully optimized and he has visibility into the various strategies.

Law Office of Phan Nguyen meets DVC

Starting on the website

Previously, Law Office of Phan Nguyen did have a website, however, the website was merely a template with crucial information hidden, missing elements and not updated for today’s audience. 

Identifying these gaps meant taking the first important step for DVC; optimize the website for a better user experience. 

We immediately included forms, clear CTAs, Call Now buttons and added relevant and valuable content to the website. 

SEO & PPC 

Once the website was updated we began to implement both our search and ppc strategies. 

For search engine optimization, we started with a targeted list of keywords, both federal (for immigration) and local (for family & immigration). This list guided us with all our on-page SEO strategies while simultaneously working on technical and off-page SEO.

To boost online presence, DVC started tailored campaigns optimizing to ensure scalability and return on investment. Both ppc and local ad campaigns for the Law Office of Phan Nguyen have been extremely successful.

Results so far …

 What makes the partnership between the Law Office of Phan Nguyen and DVC amazing are the results.

Within 12 months, the Law Office of Phan Nguyen has seen a 127% increase in their monthly conversions while their organic search traffic has skyrockets by 1,400%. But that’s not all. For every dollar that the Law Office of Phan Nguyen has invested in PPC and local search ads, the firm has generated a return of $6.9.

“I have worked with the biggest law firm marketing agencies in the past but working with DVC has been the best experience by far. Their tailored PPC and SEO strategies have helped me generate a 127% increase in online submissions all while staying within my budget. I highly recommend DVC to any law firm looking to elevate its marketing efforts and achieve tangible results.” – Attorney Phan Nguyen, Law Office of Phan Nguyen