Initial Challenge and Strategic Partnership

Founded in 2019, Koachee initially faced a common challenge among software companies: despite offering a robust coaching platform, it struggled with visibility in the market. Recognizing the need for a comprehensive go-to-market strategy to scale rapidly, Koachee sought to generate high-quality leads from both businesses and coaches.

Koachee’s Requirements

Koachee partnered with DVC to establish its marketing function from the ground up. The collaboration focused on content marketing, paid advertising, and website development to enhance visibility and drive growth. As a SaaS platform operating in a competitive landscape, Koachee aimed to expedite its go-to-market strategy.

Website Development

At the outset, Koachee lacked a dedicated marketing website. DVC took a product-led approach, crafting a distinct online presence for Koachee. Website elements like custom high-quality images, demo forms, and product-centric content, the new website differentiated Koachee from competitors and offered visitors a seamless user experience.

SEO & PPC Strategy 

Following the website launch, DVC implemented a robust SEO and PPC strategy. The SEO efforts were bolstered by a comprehensive content marketing plan, targeting high-ranking keywords, building pillar pages, and creating a cohesive content framework. This approach quickly elevated Koachee’s visibility on search engines, driving organic traffic.

For PPC, DVC adopted a highly targeted approach focused on bottom-of-the-funnel keywords. This strategy ensured that Koachee’s budget was efficiently allocated to keywords that converted effectively, with ongoing campaign optimizations maximizing its impact.

Achievements

The partnership between Koachee and DVC yielded significant results. Within six months, Koachee experienced a 400% increase in total sign-ups and doubled its website traffic. Social media engagement also quadrupled during this period, demonstrating the effectiveness of the integrated marketing approach.

“DVC did a great job building my website and online marketing strategy. Quickly after working with DVC we started getting high quality leads and improved our search rankings significantly. DVC also went above and beyond in answering all my marketing questions and stayed aligned with my business goals. It was a very refreshing experience!!” – CEO, Koachee.