1. Enhance your family law firm website
Your website is your virtual storefront. You can have a high budget to drive family law firm leads via Google Ads or implement all SEO strategies — if potential clients are landing on a broken website with a poor user experience, they are less likely to convert. In fact, according to Google, cluttered websites reduce your conversions by a whopping 95%. To build a trustworthy and credible website, you must think from your potential clients’ perspective. When people visit your website, they want to learn about you, find information to easily schedule a consultation, confirm you are an experience family lawyer, and see what your past clients say about you. All these factors combined assist in helping your clients determine if they want to reach out or now. Here is an example, between the two websites below, which one would you consider to be more credible? 
The Almaguer Law Firm website immediately suggests that the website has not been updated and the law firm may or may not still be active. On the other hand, the website for the Law Office of Phan Nguyen is modern, inviting with the details your potential clients need immediately; the phone number, schedule a consultation button, form to schedule and practice areas.
2. Google ads = family law firm leads
Nearly 80% of users in the United States, use Google. Hence, Google is not only important for organic rankings, it is also crucial for paid advertising. When someone searches for ‘family lawyer near me’ or ‘divorce attorney [county name]’, these are high-intent keywords where the potential client is looking for a family lawyer like you. Paid advertising boosts your appearance on these keywords since they can be hard to rank #1 for immediately. But maybe based on your past experience you are no longer wanting to invest money into paid ads, and that is understandable. However, at the same time, paid ads for family lawyers can be an easy way to waste ad spend especially if handled by someone inexperienced. For family law firms, the goal with Google Ads is to focus the right keywords and optimize ad spend smartly.
3. Family attorneys on social media
To understand this, think about the short 15-second reels that answer frequently asked family law questions. For example, ‘do I need an attorney for a prenup?’ or ‘my spouse has not paid child support in 2 months, what can I do?’ Some family attorneys we meet try to take the expensive approach with high upfront costs. This would mean investing in high-end cameras, rode mics, etc. But you do not need any of this to start. You can simply use your phone to get started. Your goal is simply, drive value because your content is king.
4. Communities for family lawyers
All social media platforms started as online communities, whether it is Facebook, X or Reddit. Conceptually, these are platforms where people come together. When it comes to family law, people use Facebook groups or Reddit threads to ask questions. Alongside traditional platforms, legal forums and communities exist as well. Groups or forums like Ask Attorney a Question or Avvo allow you to answer questions and gain exposure. Answering these questions online can help you get in front of your potential clients, and if your answers resonate, they are likely to reach out. As you answer these questions, you are also building a brand for yourself and becoming more recognizable. 
5. Google my business
It is needless to say, that before reaching out to you, your prospects are searching for law firms online. But to add to that, they are searching for family law firms near their location. Google my business helps boosts your local search. A fully optimized local profile must have all the updated information along with highly-rated reviews. Take a look at one of our clients below. It is found that businesses that respond to a minimum of 25% of the reviews, make 35% more revenue. If you haven’t already, start by asking your past clients for reviews. 
6. Legal review websites for family lawyers
Getting reviews on Google must be your #1 priority in order to generate high-quality family law firm leads. However, platforms like FindLaw, Yelp, and Justia can also be helpful to boost your law firm in rankings, build brand awareness and credibility. After all, reviews are convincing first time buyers. Since these platforms rank highly on search engines and generate significant traffic they are likely to be in front of your potential clients before your website. These websites also have authority and credibility, so high rating reviews on these websites can help prospective clients make a decision quickly. Some platforms are paid, while others are free. However, being on these platforms can yield a high return on investment and also quickly.
7. Family law newsletter
As a family lawyer, you probably know, that cases can take up to weeks, months, and even years. Between all of this, laws change, there is more information to provide, and there are always new updates. A monthly newsletter is a great way to keep your clients updated with the latest. This newsletter can include your blogs, your thoughts on a specific law, or any updates you need to provide. Essentially, this newsletter will help build your brand and it will help customers refer you based on your communication. In many ways, you can automate your newsletters so you can continue working on things that matter to you the most.
8. Testimonials and Referrals
You’ve helped a client win a very difficult case. You went through all the paperwork. Worked closely with them at each turn and finally, won the case with them. Now what? They’re delighted by the results and extremely happy! In such times, we often recommend our lawyer friends to request a testimonial. These could be reviews you leave them on Google (again, highly recommended), video testimonials or just a blurb you can add to your website. Having authentic reviews helps new prospects learn more about your services, your success rates and how you work. But don’t stop there. Now that your clients has had success, you can always ask them to spread the word, and share your details with their friends and family. Referrals from past clients are often high-intent and easier to close since they are well aware of the success of the referrer — consider them low-hanging family law firm leads.
9. Family law firm blog
We understand you are busy, however, you want to not just generate revenue but also become profitable. Before reaching out, clients are in the awareness stage. The awareness stage is when they are researching on their own regarding a situation. Your blog is a great way to address those questions and rank for keywords your prospective clients are searching for. This helps bring prospective clients to your website and based on your authentic knowledge, they are likely to convert. A high value family law firm blog is crucial for law firms today, in this competitive market.
Conclusion
Family law firm leads can be hard to generate, but if you take the right steps with the right strategies, you can quickly turn it around for yourself. We understand that you may have previously tried some of the above strategies or currently do have enough time to push these along — but we always recommend our clients to begin slow but remain steady.